Started 10 years ago in 2009, Aussie Strength was created with the goal of providing highly effective functional training tools to the Australian Defence Force. Andy Taylor spent five years serving the elite parachute infantry battalion of 3RAR before founding the company. Having lived with the expectation of Australian infantry soldiers to be fit and ready for any combat or physical situation all year round, he knew exactly what they needed.
Sprinting, running and marching long distances while carrying heavy loads, swimming long distances while wearing uniforms and boots, climbing ropes, parachuting from planes, and of course fighting and defending positions all constitute functional fitness at it’s most demanding - requiring not just strength, speed, stamina, but unwavering determintation to succeed.

For the last few years of his service, Andy was in charge of training over one hundred infantry soldiers, keeping up their demanding fitness levels and making sure they were ready for any physical task that was required of them. Frustrated with a lack of functional fitness tools that were effective and mobile, he started designing and producing his own. With nothing more than a maxed out credit card and a Sydney garage, Aussie Strength was born.

By using kettlebells, plyometric boxes, gymnastics rings, barbells, bumper plates, suspension trainers and other functional fitness equipment that Aussie Strength had manufactured, the fitness of his fellow soldiers improved. The results were dramatic - the soldiers using the new tools saw huge improvements in strength, stamina, flexibility and power. Once the word got out, demand for the tools grew fast. More soldiers than ever were getting their hands on Aussie Strength Equipment. We agressively expanded, welcoming Gavin to our management, bringing six years of CrossFit® coaching experience including ongoing work with CrossFit® HQ and Level Three Certified CrossFit® Trainer certification to the company - as well as employing fellow veterans to run the rapidly growing warehouse.

Aussie Strength has grown from twenty products in a garage to over one thousand products in our Sydney warehouse. We’ve taken on new staff from diverse backgrounds and helped create thousands of facilities both at home and abroad, and continue to work with some of the biggest names in the business to fit out their gyms with our range of heavy duty performance equipment.

Our Story

Work with Genesis Fitness, helping opening multiple clubs with John Pirlo up the east coast of Australia


Start working closely with Defence to modernize their strength and conditioning programs for group training their soldiers. Develop solutions for group training zones. (Find dates for kapooka, singleton, school of armour, SME, Albury Wodonga, 2RAR, 2 Commando, IRR 4 rigs


Helped Crunch launch their functional training zones in Australia. With the first Crunch launch at short notice, we built an entire functional zone inside their Chatswood facility.


Start working with World Gym Australia, and start development plans for a new premium rig system.


Help Golds Gym Australia with their functional group training class GOLDSFIT, and the Golds Gym Australia franchise launch, launching new clubs around Australia.


Start working with Sydney Swans closely redeveloping their functional training zone, Olympic lifting platforms, and Valkyrie prototypes


After years of research, we launch Valkyrie to market.


Launch Valkyrie Cali Parks, and Bridge Rigs.


Sign Arsenal, Prime and Maxxbench as exclusive distributors in Australia.


Help 98 Riley Street Gym with their conversion, and install all new Valkyrie Rigs, and speciality bars, dead balls, and functional training zone.


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Aussie Strength

Office Address

99 Percival Road, Smithfield NSW 2164


1300 838 156

Business Hours

We're open to the public Monday to Friday, 9AM to 5PM.