THE AUSSIE STRENGTH STORY
Started over ten years ago, AUSSIE STRENGTH was created in 2009 to provide highly effective functional training tools to the Australian defence force.
Andy Taylor spent five years serving the elite parachute infantry battalion of 3rar before founding the company. Having lived with the expectation of Australian infantry soldiers to be fit and ready for any combat or physical situation all year round, he knew exactly what they needed.
Sprinting, running and marching long distances while carrying heavy loads, swimming long distances while wearing uniforms and boots, climbing ropes, parachuting from planes, and of course fighting and defending positions all constitute functional fitness at itâ€™s most demanding - requiring not just strength, speed, stamina, but unwavering determination to succeed.
For the last few years of his service, Andy was in charge of training over one hundred infantry soldiers, keeping up their demanding fitness levels and making sure they were ready for any physical task that was required of them.
Frustrated with a lack of functional fitness tools that were effective and mobile, he started designing and producing his own. With nothing more than a maxed out credit card and a Sydney garage, AUSSIE STRENGTH was born.
By using kettlebells, plyometric boxes, gymnastics rings, barbells, bumper plates, suspension trainers and other functional fitness equipment that AUSSIE STRENGTH had manufactured, the fitness of his fellow soldiers improved. The results were dramatic - the soldiers using the new tools saw considerable improvements in strength, stamina, flexibility and power.
Once the word got out, demand for the tools grew fast. More soldiers than ever were getting their hands on AUSSIE STRENGTH equipment. We aggressively expanded, welcoming Gavin to our management, bringing six years of CrossFitÂ® coaching experience including ongoing work with CrossFitÂ® HQ and level three certified crossfitÂ® trainer certification to the company, as well as employing fellow veterans to run the rapidly growing warehouse.
AUSSIE STRENGTH has grown from twenty products in a garage to over one thousand products in our Sydney warehouse. Weâ€™ve taken on new staff from diverse backgrounds and helped create thousands of facilities both at home and abroad, and continue to work with some of the biggest names in the business to fit out their gyms with our range of heavy-duty performance equipment.
Aussie Strength begin their wholesale fitness equipment journey with Genesis Fitness, helping opening multiple clubs with John Pirlo on the east coast of Australia.
Start working with World Gym Australia, and start development plans for a new premium rig system.
World Gym Australia
Start working with World Gym Australia, and start development plans for a new premium rig system
Help Golds Gym Australia with their functional group training class GOLDSFIT, and the Golds Gym Australia franchise launch, launching new clubs around Australia.
We start working with Sydney Swans closely redeveloping their functional training zone, Olympic lifting platforms, and Valkyrie prototypes.
The Valkyrie Rig
After years of research, we launch Valkyrie to market. Cali Parks and Bridge Rigs soon followed.
Arsenal, Prime and Maxxbench
Sign Arsenal, Prime and Maxxbench as exclusive distributors in Australia.
98 Riley Street
Help 98 Riley Street Gym with their conversion, and install all new Valkyrie Rigs, and speciality bars, dead balls, and our comprehensive functional training zone.
IN JUST TEN YEARS, WE'VE BECOME
AUSTRALIA'S FIRST CHOICE FOR FITNESS
- World Gym
- Genesis Fitness
- Snap Fitness
- Gold's Gym
- 300+ Studios
We've already supplied complete fitouts to gyms across South East Asia, and with Elite facilities in locations as remote as East Timor, the proof is in the product.Contact us
AUSTRALIA'S LEADING FITNESS INDUSTRY ENTREPRENEURS SWEAR BY AUSSIE STRENGTH.
"In our experience, the steel and design of Valkyrie is of far greater quality than the rigs we have been supplied in the past"DAVID NOONAN - SNAP FITNESS FRANCHISEE - 12 LOCATIONS
"They've helped me build over a dozen gyms in the past 12 months alone. Their commitment to service, speed and turnaround times as well as their passion for equipment quality and continued innovation astounds me."TODD HOWARD - OWNER AT TBH GROUP - 24 LOCATIONS Start Your Quote
PREMIUM DESIGNS. YOUR BRAND.
Now you can access world-class strength and weight training equipment - and stamp your brand on everything. With a massive range of premium gear, our Global OEM Solutions team can provide your Franchise with every piece of training gear you need.
ALL-PREMIUM, DROP-SHIPPED GYM FITOUTS.
Expand your equipment empire with dominating drop-ship packages. Our OEM Equipment program empowers your company to leverage our buying power to sell premium gym equipment packages. Deliver whole fitouts to your clients with ease and certainty.
ACCESS A MASSIVE RANGE OF EQUIPMENT
Strength & Conditioning
Professional grade Dumbbells, Kettlebells and Bumper Plates - all stamped with your brand.
Premium Weight Machines in a massive range, with customizable branding, colours and instruction plates.
Racks & Rigs
The world's most innovative racking system, engineered to perfection and available in your colour.